Tuesday, July 13, 2004
The fruit of the Passion
One in six viewers (16 percent) revealed that "The Passion" had affected their religious beliefs. The types of change in belief were related as: an increased awareness of how one's actions affected others; a deeper appreciation for what Christ's suffering and death had wrought for them; and a renewed sense of the importance that one's life decisions and behavior have.
"About 13 million adults changed some aspect of their typical religious behavior because of the movie and about 11 million people altered some pre-existing religious beliefs because of the content of that film," George Barna, director of the research, emphasized. "That's enormous influence," he said.
